Elements and Performance Criteria
- Research type to develop design solutions
- Assess the function and effect of type on visual communication using historical and contemporary research
- Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography
- Explore relationships between typographic form and related imagery across digital and traditional media
- Analyse own approach to typography in the context of research
- Explore creative and complex applications of type
- Explore and extend the potential of typography in own design practice
- Investigate the ways that typography conveys messages at a detailed level
- Analyse the interactions between text and other visual components in complex forms of information
- Experiment with the expressive potential of type
- Evaluate typography in the context of current technologies in design practice
- Extend typography expertise in professional practice
- Apply typography to the needs of complex design projects
- Work effectively with complex, varied and large amounts of type
- Control typography hierarchy and systems within complex applications
- Create specialised type to meet particular design needs, including dynamic and sculptural type
- Develop typography for 2-D, 3-D and virtual applications
- Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design